AI-native financial ecosystem

As Head of Design at ANDX, I lead end-to end design across product, brand, and growth. Due to NDA constraints, I can only show certain live pieces of my work.

ROLE

Head of Design

PROJECT TIMELINE

Aug 2025 - Present

THE PRODUCT

ANDX is a unified platform for crypto markets and real-world assets, offering $0 commission trading, transparent pricing, and AI-driven risk modeling. Trade everything from global altcoins to tokenized real estate while moving funds seamlessly, with full U.S. coverage backed by FinCEN registration and regulated custody with BitGo.

ANDX is a unified platform for crypto markets and real-world assets, offering $0 commission trading, transparent pricing, and AI-driven risk modeling. Trade everything from global altcoins to tokenized real estate while moving funds seamlessly, with full U.S. coverage backed by FinCEN registration and regulated custody with BitGo.

CHALLENGE

The financial system continues to be broken for retail investors

The financial system continues to be broken for retail investors

$50B+

lost annually to remittance fees

lost annually to remittance fees

$100K+

minimums for top-tier investment products

minimums for top-tier investment products

~10%

lost just to move your own money

lost just to move your own money

IMPACT

Proven traction & a growing user base

Proven traction & a growing user base

THE ANDX ECOSYSTEM

An AI-enabled financial infrastructure that is regulated, data-driven & globally accessible

EXCHANGE

Buy & Sell

Community-driven gateway to diverse assets, enhanced by rewards, competitions, and curated user journeys.

Official AndX Website

Crypto Gains

$1,000.00

TOKENIZATION

Real World Assets

Transforming RWAs into on-chain tokens and widely distributed through ANDX exchange globally (including our Manila One Token).

Live Trading Platform

PAYMENTS

Cross-Border Pay

Powering fast, low-cost, borderless transfers & everyday payments including exclusive Tesla EV charging network.

AndX Pay Website

ARTIFICAL INTELLIGENCE

Analytics Engine

Delivering tailored financial experiences through AI, with predictive insights that enhance risk management and expand financial access.

Live Analytics Engine

ONLINE PRESENCE & EXCHANGE PLATFORM

One ecosystem from discovery to trade

One ecosystem from discovery to trade

The ANDX website serves as the gateway to the ecosystem, guiding users from exploration to account creation with a clear, frictionless experience. From there, the ANDX Exchange brings markets to life with real-time pricing, market insights, and technical analysis—giving users the tools to understand opportunities and act with confidence.

The ANDX website serves as the gateway to the ecosystem, guiding users from exploration to account creation with a clear, frictionless experience. From there, the ANDX Exchange brings markets to life with real-time pricing, market insights, and technical analysis—giving users the tools to understand opportunities and act with confidence.

AI ANALYTICS ENGINE

ANDX positions AI for both trading support & compliance optimization

ANDX positions AI for both trading support & compliance optimization

Analyzing user behavior to create personalized journeys, introducing intelligent guardrails that encourage discipline & improve judgment.

Analyzing user behavior to create personalized journeys, introducing intelligent guardrails that encourage discipline & improve judgment.

TOKENIZATION

Real assets, real yield

Real assets, real yield

Move beyond speculation and access institutional-grade opportunities directly from your trading dashboard — including projects like Manila One. Through tokenization, AndX enables users to invest in real-world assets with greater accessibility and transparency, unlocking global capital flows. The platform supports compliant issuance and distribution of tokenized assets.

Move beyond speculation and access institutional-grade opportunities directly from your trading dashboard — including projects like Manila One. Through tokenization, AndX enables users to invest in real-world assets with greater accessibility and transparency, unlocking global capital flows. The platform supports compliant issuance and distribution of tokenized assets.

PAYMENTS

Sending money is as easy as sending a text

ANDX Pay is a standalone app within the ANDX ecosystem, designed to simplify cross-border payments at any scale — from bulk transfers to everyday expenses. By bridging traditional finance and crypto, users can seamlessly fund accounts and transact globally in both local currencies and digital assets.

Move Money Between App Users

OR

Send Money to a Bank Account

$
₹
₱
R$
€
£

Send & receive globally…

…from anyone on the app

Move Money Between App Users

OR

Send Money to a Bank Account

$
₹
₱
R$
€
£

Send & receive globally…

…from anyone on the app

Move Money

Between App Users

OR

Send Money to

a Bank Account

$
₹
₱
R$
€
£

Send & receive globally
from anyone on the app

THE USER

The first AI-native web3 ecosystem built for mass adoption across retail & institutional markets

Move beyond speculation and access institutional-grade opportunities directly from your trading dashboard — including projects like Manila One. Through tokenization, AndX enables users to invest in real-world assets with greater accessibility and transparency, unlocking global capital flows. The platform supports compliant issuance and distribution of tokenized assets.

COMPETITIVE ANALYSIS

ANDX unifies intelligence, access & infrastructure

WHY NOW

The right market for explosive growth

Bridging traditional finance & the digital asset economy

MARKETING & RETENTION

Driving user growth & retention through targeted campaigns

Driving user growth & retention through targeted campaigns

We focused on driving measurable acquisition and retention through targeted Meta campaigns and in-app incentives, including trading competitions and referral programs. These efforts improved user conversion, increased 30-day retention, and drove a meaningful lift in transaction volume, establishing a scalable growth engine.

We focused on driving measurable acquisition and retention through targeted Meta campaigns and in-app incentives, including trading competitions and referral programs. These efforts improved user conversion, increased 30-day retention, and drove a meaningful lift in transaction volume, establishing a scalable growth engine.

REVENUE STREAMS

Diverse revenue streams across multiple layers of platform activity

FOOTPRINT

Regulatory enabled & expanding global footprint

© 2026 Kanika Kumar